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<南边周末>An article, all foreign banks in China stay. . To fulfill the promise born under discussion am, my hands gradually liberalize financial markets, and this can not but say a milestone significance. . I am most interest is that pain has been highly country's state-owned banking system in the face of the invasion of foreign banks could also be carefree it? For example, I once of running a money transfer business, 8:00 to hastily rush, 8:30 arrived, then I have five small effect behind me, and according to my observation, disposal of punishment even when each business for more than five minutes, I fathom until I do business to most of an hour from this. .Perhaps I am too picky, can I didn't stand for half an hour? I want to see why they have such a long time, the results show that almost every document must be evenly cover three or more chapters, of course, in order to guarantee the financial burden on Ning, clear, and that when there is a program that made it possible to seal there. but the austerity and merging of possible? use of acting marketing said: this is the procedure (PROCESS) on the topic.


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Southern weekend: 29.


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□ Reporter Shu mei.


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"Never far away from the more recent" this is HSBC's advertisements, which are nearly refracted joint foreign banks. At the moment, the Chinese Government to release on the banks of the last of limitation, foreign banks are committed to the Chinese side of the Bank.


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April 2, Bank, HSBC, Standard Chartered Bank and the Bank of East Asia 4 banks in China more than 20 provinces (cities) of the network at the same time opens.


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This is a landmark day. Since then, with the foreign banks in China and Chinese banks the same identity, you may provide to Chinese citizens money deposit and deposit business. Prior to this, they can only be provided to the customer. This means that they crossed the last obstacle, eventually entering much confused China wholesale banking market.


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"This is our year one in China. "During the interview process, several foreign banks employees coincide with their happiness. "We have important up hype,. "A foreign branch President told reporters.


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4 Bank, there are 8 banks get Chinese regulators allow in their territory, the reorganization of the Bank branch, Mizuho Bank including banks, Bank of Tokyo Mitsubishi, DBS Bank and ABN AMRO Bank, etc. Currently the Bank is planning to close down. This 12 home, looking forward to the entry of foreign banks in line, there are many many.


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The "go!" to China.


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In fact, in 4 banks over the banks have over 70 banks in China, the truce has established business branches 238, but many branches, foreign banks have been unable to long-term China's financial markets. As of the end of 2005, in the Chinese market, in currency deposits of citizens only occupying 0. .55 percent share.


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But who can look down on this market?, Goldman Sachs Group (Asia) OHG Hu, Managing Director of global 50 large financial institution's communication in that they will first enhance China's banking industry said. In the past five years, in some countries the deposit promotion as well as negative-, Chinese housing deposit extends 62 per cent, the car arrived deposit you 110% of the rate of increase, at the same time, consumer deposit business as usual is a USSD. In this form, who would underestimate this market who would throw up the abandoned feast?.


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"Deal with us, 13 billion Chinese would mean extra large potential market. "Standard Chartered Bank Beijing Branch President Guo Ling yin said. China's household savings loan balance is $ 2 trillion. In China this wealth of treasures in front of the foreign financial institutions emerge out enough resistance.


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Participation in the WTO, China is final closing all the financial operations of foreign capital has developed a five-year transition period. First off is intended for residents of foreign exchange operations in China, followed by a citizen of China enterprise business, and ultimately close currency for the Chinese residents of citizens money business. They have to obey the rules of the WTO, in fact, the restrictions imposed under the infinite expansion itself.


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The current gate was opened after all.


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Prepare actively for foreign banks want the most profitable boundaries — financial market and banking a race course at present domestic banks in the network, the international resource for foreign banks, foreign banks have, however, should not be underestimated in the upper hand, their professional work, strong financial and technology products, have Chinese high-end business Scholar preferences.


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Banks have done their best.


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According to the FT Chinese network and Ipsos (China) in February this year the joint launch of Chinese business men see financial demand, nearly 30 per cent of respondents said they would make the bank transfer to foreign banks, and a 45 percent taxi said, they are still looking.


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As the Chinese banks previously missing, this 1786-business's response to the call of the Chinese high class on foreign banks are interested in. Monthly spending over $ 30000 business men, 36 per cent indicated that they will be wrapped to the banks, while the monthly payments of $ 20000 10000 — business, 33 per cent indicated that they would change to a foreign bank, 20000-30000 January expenditures in the business's 29% more transfer Bank. weighing.


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"In any case, if the said previously absorbed by the foreign banks also limited to the amount of foreign currency held by many of the ' China's poor ', then the current that extended to the ' poor ' in China. "Standard Chartered Bank China President Tracy has gui. Certainly not in the contend for foreign banks to the field of hand-to-hand combat fierce, but in seeking and high-end customers, banks face shape has been unusually active. They are various and Chinese market.


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Standard Chartered Bank, a client Manager to journalists describe their practices of customer visits. Apply on weekends, he went to Beijing for a luxury villas for sale. Sale price per sq m to $ 1 million dollars between citizens, to buy a villa to much to 500 million citizens. Can afford such a House, natural is also the direction of foreign banks ' plunder..


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Visit the customer before he has done plenty of lessons learned that owners of Hunan, the account manager and even special pepper sauce "as a small gift in Hunan province. After the meeting, he does not have a single straight into dumping operations, but rather mundane, chat, let the banks business civilization, unknowingly closer intervals.


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According to him, in order to win in the Chinese market, the banks of the pieces on behalf of the Bank's image of the account manager is generally implemented a comprehensive training, and even visit the customer to maintain the kind of smile, speak the words you use and what kind of mood, a type of appeal.


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In order to adapt to the Chinese market, the banks have also surfaced more spirit. Recently in Beijing some upscale social establishments there have been many foreign banks account manager. From the golf course, a variety of international Club of the "nothing to do with such a high" is a lively nightclub, a foreign bank account manager. An account manager, told reporters that they need to do is to pretend with high-end clients "," just so devoid of market development costs, but often cannot receive far overtaken investment return.


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Standard Chartered Bank Beijing Branch Yan Guo Ling will be chartered in the Chinese market and promotion strategies, image, that is, the sum of "broad-based, to deepen, intensify and".


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The so-called "wide", is committed to the expansion of branches as possible; "deepening" is application's global network of foreign banks, to provide more internationalized product according to the customer; and "strengthening" is emphasized to defend customer honesty, the existing customer's Pocket more money, instead of pure to long for new customers; in the end "," is the continuation of the work.


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As the market of foreign banks in China, some foreign banks to extend long-term as well as on the segment and into the community. They reformed the previous ? Morever open Bank's central business district, and the banks into Beijing, Shanghai, Guangzhou, China's first line of upscale community in the city. If that domain full swing out past them to act in the face of the business elite, they hope to the Chinese people's "good neighbor".


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"We are trying to build an l.a. 's feelings. Bank of Shanghai Gubei "flag branch Governor Zhou Shu-ling. Rayong Gubei community — a community gathering Palaearctic Shanghai numerous upscale real estate — almost a year of banner Bank branch, for the sake of Palaearctic "neighbors" community Club. Referring to the flag, the residents are at a loss for words, "the flag of the banks is that can pay for coffee premises." All the details on the flag in a bid to show "People First appearance shape", in some residents may receive section extended Christmas greetings on the festival each customer can taste the dumplings in the flag of banks, bank employees saw the child, division will be the same as usual, changed out of all kinds of lollipops. .


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Similar to the scheme, HSBC has also implemented. "Never far away, from away from the more recent," and this ad in a recent broadcast or TV often a "bombing" Chinese customers. HSBC ad implies both a long history in China, 142 years ago, HSBC had business operations in Shanghai and Hong Kong, HSBC is also the first back to the local market to foreign commercial banks, but also reveal their ambitions to enter the Chinese market - to Chinese people around the bank. Currently, HSBC is the largest foreign bank with outlets in China, which has 35 outlets. .


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Other banks are committed to long "ancient Chinese sundial students" image. Bank of East Asia from Hong Kong business currently has operations in 27 locations, the highest in the forefront of the Chinese market in the long and they have their own weird trick. .


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"It was the ancient Chinese sundial in them." So that many comments. In 2001, the China Banking Regulatory Commission has just announced the closure of a foreign bank in the western region for the "green channel", Bank of East Asia will instantly reflected on the year in August to open branch in Xi'an; China Banking Regulatory Commission announced last year that the "smaller financial business management", the East Asia banks to comply with new regulations, will be a scheduled to land at the same time local and Hong Kong-listed product delays, wait for the new China Banking Regulatory Commission approval ... ... these are the bank to earn well in the immediate impression of the Chinese government. .


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"Ancient Chinese sundial students" reward is significant. QDII (qualified domestic institutional investor) business launched, the original surface is not eye-catching in the flag and other East Asian Bank robbers get a few thousand big firms behind a seat. .


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Persons there is a market forecast, this first release of the four banks in foreign financial institutions is likely to resemble the future status of big firms in China in the capacity of China's financial system, the market share, they have no hope of accounting for all foreign banks in China market share of 60% -70%. .


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Now simply symbolic significance than practical closure of meaning --- they also need to receive the China Banking Regulatory Commission at the time of the inspection period after the intake of a little real hands-on business lending, "but once let go, we pushed the pace of new business would be an additional surprise." a foreign bank's branch president, said this. .


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Only bottleneck. .


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Currently, the most to prevent the expansion of foreign banks is not the policy, nor is it money, the most for their headaches is a lack of financial talents. .


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HSBC said before, in China proper election can not find enough to support its expansion plan. Richard Yorke, HSBC China Chief Operating Officer, said there are more than enough experience to explore staff resumes, and give them appropriate training, is the biggest problem he faces. .


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"This (employment) is the biggest obstacle we face." Yorke said. "This touches on how to resume a low level of overall experience in the management of banking business environment a high increase.". .


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His remarks highlighted the work of China's financial industry was fierce battle. This war is not only produced in between banks, also produced in Chinese banks and foreign banks, as well as produce in foreign banks in China. .


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It's knowing that last year before the first quarter of this hands-war looting has become white-hot, double that among foreign banks in China have experience fighting for clients resume work team has a long to field an extra violent. In order to "plunder" and "anti-looting", foreign banks rushed to open the price tag, in this fierce rivalry, and even produce work of a foreign bank's customer focus team members are the major constraints to poach, move the transfer to another like a foreign bank. .


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HSBC expects to hire 1,000 in China this year. Currently the bank to land the number of local employees to 3000. .


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Flag groups also plan to employ similar in the number of international staff. Standard Chartered Bank, said this year is not the direction of full employment. Last year, the number of employees of the Bank of China from 1200 to 2200. .


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